Kirin Beer, Kirin Lemon
Date
1932
Credits
- Tada Hokuu 多田北烏 2 Designer
Format
- Poster 2621
- Advertisement 282
- Advertising 674
Clients
Typefaces
Media
- paper 2202
- ink 559
- chromolithograph 6
Techniques
- lithography 245
- illustration 356
- chromolithography 19
- painting 107
- printing 962
Dimensions
600 × 905 mm
Locations Made
- Japan 569
This is an advertisement poster for Kirin Beer, a well-known Japanese Beer brand. Tada created numerous posters for Kirin Beer since the 1920s. His works are characterized by a style that adeptly incorporates backgrounds to create a sense of depth.
This poster features a beautiful female figure. This is a traditional Japanese art genre, known as “Bijinga (美人画),” and this has long been popular for use in advertisement posters. While it features Bijinga, its style is closer to Yōga (洋画/Western-style painting) rather than Nihonga (traditional Japanese-style), as it uses the vibrant colors and realistic shading.
